CERC First-Hour Cards
Recall and apply CERC first-hour principles under message pressure.
FIRST What should a first crisis update do? Use FIRST before polish. We do not know enough to say anything yet. We know enough to say what is affected, what we are checking, what people should do now, and when we will update. Waiting for full cause lets rumor set the first frame. It separates first useful information from final root cause. Calm or over-reassuring? Use credible calm. It survives changing facts. What is the fastest way to reduce audience anxiety? Give a meaningful action and a next-update time. Action restores control; cadence reduces the need to refresh, call, or…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in