CRISIS-COMMUNICATION5 MIN READ
First 30 Minutes On Social
Run the first 30 minutes of social response using listening, verification, and update cadence.
The rumor spike A viral clip claims recalled food is being delivered by your vans. The team must prevent harmful behavior without validating an unverified claim. Decision walk Listen -> verify -> update Use social listening to find the risk question, then route facts before broadcasting certainty. Respond to the risk, not the loudest post. Reply everywhere Feels fast and fragments the message. One official thread with timed updates. 01 Classify 02 Verify 03 Update 04 Try
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