SCCT Response Cards
Recall SCCT response postures and choose the right one for common crisis conditions.
Diminish or rebuild? When harm and responsibility are high, rebuild beats explanation. If we apologize, we will look guilty. We can express care immediately; if responsibility is confirmed, the apology should name the harm and the repair, not hide behind regret. A cold message can increase reputational damage even if it feels legally safer. It separates care from final liability while preserving the rebuild path if facts require it. What are the three SCCT crisis clusters to check first? Victim, accidental, and preventable. The cluster shapes expected responsibility and the response posture. Let's remind people about our great track record.…
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