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CRISIS-COMMUNICATION4 MIN READ

Sort Stakeholders By Need

Sort stakeholders by the communication job they need during a crisis.

Sort each stakeholder by the communication lane they need most during the recall. Customers who received the recalled batch and need stop-use instructions Action guidance Warehouse leads who must quarantine remaining inventory before the next shift Executive team deciding whether to offer automatic replacement or refund Decision briefing Regulator requesting batch scope, risk assessment, and corrective action Support agents answering angry customer calls today Explainer script Account managers contacting the top 25 affected enterprise customers Employees in unrelated departments who may see social posts Awareness note Recruiting team with candidates asking whether the incident affects interviews Action Decision Explainer Awareness

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