Decision Walk: A Redesign Shipped and Conversion Fell
Sequence a post-launch CRO diagnosis without jumping straight to opinion-led fixes.
trail Monday signal A redesign shipped Friday. Monday conversion is down 14%, but nobody agrees why. The team can waste a week if it diagnoses in the wrong order. Use this sequence Integrity → comparability → behavior Start by ruling out what could counterfeit the result, then inspect what the visitor actually experienced. Do not redesign your way out of a measurement or traffic-quality problem. Wrong reflex Jump straight to creative changes because they are the most visible part of the launch. This order protects decision quality under launch noise. 01 Trust the signal? 02 Same visitors? 03 Where is…
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