Sort the Test Ideas by Confidence Tier
Classify experiment ideas by how much evidence supports them today.
comparison Sort each experiment idea into the confidence tier it currently deserves based on supporting evidence. High-confidence Medium-confidence Curiosity-led Rewrite the hero using search-query language after replays show low first-screen engagement from that campaign Reduce checkout form fields after thousands of validation errors cluster around optional phone and company inputs Add a competitor-style animation because their landing page looks more premium Test a savings calculator near pricing after repeated sales calls show ROI confusion but no on-page instrumented evidence yet Move testimonials beside the form after three user interviews mention implementation fear Swap the CTA color because a generated ideas…
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