CROWDFUNDING5 MIN READ
Fix The Pledge Friction
Select a pledge-friction fix using motivation, ability, and prompt.
Visitors seem interested, but the pledge action is hard to complete. Use the Fogg Behavior Model to decide whether to add motivation, improve ability, or place a better prompt.
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in