Prelaunch Validation Cards
Recall the key moves for validating a crowdfunding campaign before launch.
What counts as validated learning before launch? A behavior signal from likely backers that changes the campaign. Compliments are inputs. Learning changes copy, reward, price proof, or outreach. Compliment or evidence? Prefer behavior and specific objections over general approval. We already know people like it. We already know people like it, so why test again? Your line Great. The test is not whether they like it; it is which promise, tier, and proof make likely backers act. Do not argue about enthusiasm. Redirect to behavior. It preserves confidence while moving the team toward measurable learning. BML What does BML require…
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