Premortem Before Launch
Run a premortem that converts crowdfunding failure fears into owned mitigations.
The point is not to predict doom. The point is to make fragile assumptions visible while they are still cheap to change. Imagine Specific Failure Choose one future headline: funded but angry backers, strong traffic but weak conversion, production cost surprise, fulfillment confusion, or stalled first 48 hours. Work Backward Ask what would have made that outcome likely. Look for missing proof, weak ownership, vague budget assumptions, and messages the team hopes nobody asks about. Assign Controls Each risk needs an early signal, owner, and first response. Without those, the premortem becomes a dramatic discussion instead of a launch control.
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