Score Reward Ideas With RICE
Calculate a RICE-style comparison for crowdfunding reward ideas.
A documentary team must choose one reward idea before the campaign page locks. RICE: Reach x Impact x Confidence / Effort Reward ideas often win because a senior creator loves them, not because they create enough pledge lift for the work they add. Reach Estimate affected backers: postcards 120, virtual premiere 650, archive 300. Reach keeps the team from overvaluing a charming idea that only a small group wants. Impact Rate likely pledge lift: postcards medium, virtual premiere high, archive medium. Impact connects the idea to actual behavior: pledge, upgrade, share, or trust. Confidence Use evidence: survey clicks strongly favor…
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