CROWDFUNDING5 MIN READ
Sort Backer Signals By AIDA
Sort crowdfunding signals into Attention, Interest, Desire, and Action.
Sort each campaign signal into the AIDA stage it best represents. Attention Interest Desire Action Short-form video starts from cold traffic Clicks from the hero headline to the campaign page Visitors watch the full prototype demo Visitors open the materials and shipping FAQ Visitors compare two reward tiers for more than 30 seconds Comment asks whether the product fits a specific use case Backer starts checkout from a reward button Existing backer upgrades to a higher tier
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