PERSUASIVE-WRITING5 MIN READ
Customer Apology: What Goes Up Front?
Select an opening for a customer apology that is direct, plain, and action-oriented.
Lena needs to write the first line of a customer apology after a payroll export failure. The best line must be accountable, concrete, and useful. In persuasive-writing terms, the Minto pyramid principle keeps the claim visible, ethos strengthens trust in the writer and evidence, logos carries the reasoning, pathos names the real consequence, and AIDA helps the draft move from attention to action without hype.
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in