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CUSTOMER-CENTRICITY4 MIN READ

Quick Reference: LISTEN Loop

Recall a compact loop for listening, translating, and closing customer conversations.

LISTEN L Listen literally Capture the customer's exact words before paraphrasing or defending. I Identify the job Ask what progress the customer was trying to make in that moment. S Surface the stakes Name the deadline, money, credibility, risk, or emotion attached to the job. T Translate the need Restate the need in solution-independent language the customer can confirm. E Establish next step Give the next useful action, decision date, or recovery update. N Name the owner

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