CUSTOMER-CENTRICITY5 MIN READ
Dialogue: Interview for the Job
Ask non-leading customer interview questions that reveal the job behind a request.
Dana D Operations director 1 Open 2 Probe 3 Confirm The interview 20 sec Customer request Dana asks for automated summaries before her weekly executive meeting. The request is a starting point, not the job definition. The formula 1 min JTBD interview Last time -> Struggle -> Success
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