Assign cross-functional education launch responsibilities and change-readiness steps for a customer-facing rollout.
Launch handoff A customer-facing workflow is launching in three days. Four teams are producing pieces, but no one owns the whole education path. The risk is not effort. The risk is fragmented accountability and an incomplete customer change path. RACI + ADKAR Internal ownership plus customer readiness. Use RACI to clarify who owns the deliverables and ADKAR to check whether customers can move from awareness to reinforced behavior. Everyone helps Sounds collaborative, creates gaps. The launch has one path owner and a complete readiness sequence. Cross-functional does not mean accountability-free. 01 Owner 02 Consult 03 ADKAR 04 Try it
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