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CUSTOMER-EDUCATION5 MIN READ

Start With the Customer Behavior

Define a customer education objective from a target customer behavior instead of from content coverage.

The reframe: customer education earns its keep when customers can do the next valuable thing, not when the content library looks complete. Name the evidence first Backward design asks what proof would convince you that the customer can act. In customer education, the proof is usually a workflow completed with the customer's own context, not a quiz about feature names. Build only what supports the proof Once the proof is named, the lesson can cut anything that does not move the customer toward that action. This is how a launch lesson stays focused while release notes stay comprehensive. Make the…

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