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CUSTOMER-INTERVIEWING5 MIN READ

Commit to One Clean Customer Interview

Commit to a concrete interview improvement that can be checked within three days.

Run one clean customer interview with a recent-incident prompt and synthesis-ready note tags. A scheduled customer interview where you need to understand a job, workaround, or decision pressure. In my interview with [customer type] about [research topic], I will replace [weak or leading question] with [last-time prompt]. During notes, I will tag at least five observations as trigger, workaround, anxiety, outcome, or open question. Review whether the interview produced at least one concrete incident story and five synthesis-ready notes. A customer discovery call about a feature request where you can ask for the last time the problem occurred A customer…

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