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CUSTOMER-INTERVIEWING4 MIN READ

Interview Question Rescue Deck

Recall practical replacements for weak interview prompts.

Rescue a future-use question What should replace "Would you use this feature?" Use a recent-incident prompt. Future-use questions are easy to answer and hard to trust. Recent incidents reveal the job. Handle solution enthusiasm customer says: "Yes, that sounds useful." Yes, that sounds useful. They just reacted positively to a concept. Your line Great. When in the last month would this have helped, and what were you trying to get done? Do not treat polite enthusiasm as adoption evidence. The line keeps rapport while moving back to JTBD evidence. Clarify broad emotion What do you ask when a user says…

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