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CUSTOMER-INTERVIEWING5 MIN READ

Walk a Stalled Customer Interview

Use active listening and low-pressure pain-funnel moves to recover a stalled discovery call.

Stalled call The buyer has given four short answers and says they are just exploring. Pushing harder will make discovery feel like extraction. Active listening reset Autonomy before depth Use active listening to lower pressure, then re-enter SPIN through the area the buyer chooses. Push Ask for cost before trust exists. The buyer decides whether there is real pain to inspect. Short answers are data. Treat them as a signal to lower pressure, not a signal to talk more. 01 Reset 02 Re-enter 03 Deepen Name it The buyer says they are just exploring.

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