CUSTOMER-MARKETING5 MIN READ
Design for the Behavior
Diagnose a customer marketing action using motivation, ability, and prompt.
The teach For a behavior to happen, the customer needs enough motivation, enough ability, and a prompt at the right moment. If one element is missing, the action fails. Customer marketing use Use proof to raise motivation. Use templates, defaults, and smaller asks to raise ability. Use journey triggers to improve the prompt. > Louder copy cannot fix a hard action.
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