CUSTOMER-MARKETING5 MIN READ
Find the Job Behind the Quote
Extract a useful customer job from a testimonial or interview note.
The teach The customer job is the progress the customer was trying to make under pressure. It usually includes a situation, an old workaround, a desired outcome, and a constraint. Spot it Weak proof says: they liked our feature. Strong proof says: they had a costly job, tried an imperfect workaround, chose us, and made measurable progress. > Do not market the praise. Market the progress.
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