Select a proof format by trust impact and customer effort.
Customer effort Trust impact Low effort High effort Light proof Deep proof Use now High trust, low effort Approved quote with specific metric, peer screenshot, or anonymized before-after. Strong when deadline is near and the customer is busy. tl Plan carefully High trust, high effort Full case study, live webinar, named reference call. Best for high-risk buying moments and customers with real bandwidth. tr Support Low trust, low effort Logo strip, short review, star rating, community mention. Useful as reinforcement but rarely enough for a skeptical committee. bl
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