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CUSTOMER-MARKETING4 MIN READ

Sort Voice of Customer Into Proof Parts

Sort customer evidence into Value Proposition Canvas categories.

Place each customer note into the Value Proposition Canvas proof part it best represents. Customer job Customer pain Desired gain Proof point Help managers see who needs coaching before the Friday review We were always finding missed follow-ups after the escalation had happened I want HR to feel ahead of the issue instead of cleaning it up later Missed coaching follow-ups dropped by 31 percent in Q2 Give new admins a repeatable setup path without waiting for CSM help Every new region rebuilt onboarding from scratch The regional leads wanted confidence they were launching the same standard Seven regions launched…

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