Activation Milestones Beat Activity Metrics
Define activation milestones as behavior thresholds rather than generic product usage.
The reframe: a customer can be busy in your product without being activated. Behavior over presence A milestone should prove the customer performed the value-producing behavior. Attendance and clicks are weak unless they connect to the customer job. Sequence over volume Activation milestones work best as a chain. Each one should unlock the next risk diagnosis: data, users, workflow, review, repeat. Quality over completion A milestone needs a quality bar. "Imported any file" is weaker than "imported a file with the five fields needed for the first report."
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