Build a Role-Based Onboarding Flow
Choose role-specific flow decisions that move each customer actor toward their first value behavior.
Same flow, different jobs Three customer roles enter the same tour. Each person is trying to answer a different question about value. If the flow ignores roles, the champion becomes the translator and adoption slows. Role flow Actor → first behavior → proof Start by naming each actor and the first behavior that proves value for that actor. Then route the flow to that behavior instead of showing the same feature sequence to everyone. One tour Simple for the vendor, noisy for the customer. Each actor reaches a job-relevant win. A role-based flow reduces cognitive load by removing steps that…
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