Choose the Right Advocacy Format
Choose the right customer proof format based on buyer question, customer exposure, and program purpose.
Reference vs case study When do you use a reference call instead of a case study? Reserve live calls for decision risk that static proof cannot answer. CAB misuse Let's invite these customers to a CAB so sales can ask them for references afterward. The team is mixing advisory purpose with sales proof extraction. Your line A CAB should earn strategic truth and executive engagement. If sales needs proof, let's create a separate reference path with explicit consent. Do not turn advisory spaces into hidden reference recruitment. It protects the stakeholder purpose of the CAB. Reviews What proof job do…
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