Distinguish private reference use from public endorsement use and identify the permission needed for each.
Private praise does not automatically become public proof. The Framework Endorsement guidance is about truthful, supportable, non-misleading claims. In reference programs, that principle becomes a use-rights discipline. The Context Ladder Private peer call notes sit at one end. Named public quotes, logo use, video testimonials, and quantified claims sit higher because they create broader exposure and require clearer approval. The Operating Habit Track approved wording, channel, approver, conditions, and review date. If the new use is wider, more public, more specific, or more commercial than the approved use, ask again.
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