Route Promoters Before You Ask

NPS tells you heat. Reference readiness needs heat plus evidence plus low risk. The Framework The Net Promoter System is built around listening and follow-up, not just a score. In reference programs, that follow-up becomes routing. The Three Gates Sentiment tells you whether the relationship is warm enough. Evidence tells you whether the customer has a buyer-relevant outcome. Exposure risk tells you whether the timing protects trust. The Trap Treating every 9 or 10 as public-ready creates rushed asks, thin stories, and avoidable CSM cleanup. A disciplined route keeps advocacy and account health aligned.

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