Build a Churn Recovery Plan
Create a churn recovery plan that identifies cause, intervention, owner, signal, and commercial guardrail.
The team has a vague churn risk and too many untested theories. Recovery Plan: cause hypothesis, intervention, owner, customer ask, success signal, deadline, commercial guardrail. The common trap is launching many save activities at once: executive call, discount, roadmap promise, training, and support audit. That feels proactive, but it hides which intervention is actually changing the customer decision. Write the cause hypothesis Hypothesis: the new COO has not accepted the value proof, even though users are active. A hypothesis is testable. "They might churn" is not. The cause determines the intervention. Choose the intervention Intervention: send a two-metric value recap…
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