Commit to a 72-Hour Brand Coherence Audit
Commit to auditing one D2C brand journey for identity coherence across touchpoints.
Audit one live D2C customer journey for brand identity coherence. Use Kapferer's prism and Aaker's identity lens to compare ad, PDP, checkout/email, packaging or insert, and support tone. I will audit [journey] for [brand] by checking [ad/PDP/email/package/support] against [physique/personality/culture/relationship/reflection/self-image]. I will change one contradiction by [date/time]. In 3 days, check whether one contradiction was found and one touchpoint was changed. Audit the first-purchase journey for a hero SKU from paid ad to product page to order confirmation. Audit the unboxing journey from shipping email to package insert to first-use instruction card. Audit the delayed-shipment journey from support macro to make-good…
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