Use the 4Ps to explain how D2C pricing and promotion shape brand perception.
Principle: Pricing is part of positioning. The teach The 4Ps work together. Product sets value, price signals value, place shapes access, and promotion creates buying momentum. In D2C, the team controls all four, so contradictions show up quickly. Why it works Customers learn from patterns. If every campaign says the product is premium but every checkout says 'wait for 30% off,' price and promotion overpower the copy. Better move Design promotions that reinforce the position: replenishment rewards for utility brands, limited access for scarce brands, bundles for gifting brands, and service upgrades for premium brands.
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