Pricing and Promotion Guardrails
Use pricing and promotion guardrails to avoid weakening D2C perceived value.
Cash pressure We need revenue now, so brand can wait. Short-term gap before a weekend promo. Your line Revenue matters. Let's choose a mechanic that creates action without lowering the hero product's reference price. Turning every cash gap into a public discount. It accepts the business constraint and redirects the mechanic. Mechanic Public code versus private loyalty credit Choose based on what customer behavior the offer teaches. What is a reference price? The price customers come to treat as the real expected price. Repeated discounts can pull the reference price below list price. Inventory We need to clear inventory, so…
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