Sort Metrics by the AIDA Stage They Diagnose
Match D2C metrics to AIDA stages so brand problems are diagnosed at the right level.
Sort each D2C metric into the AIDA stage it best diagnoses. Attention Interest Desire Action Three-second video hold rate on paid social. Lift in branded search after a creator post. Wishlist adds for the hero product after viewing proof content. Checkout completion rate for first-time buyers. Post-campaign ad recall in a brand-lift study. Scroll depth to ingredient proof and review sections. Share of visitors choosing full-size over trial-size after reviews. New subscription starts from the replenishment page. Click-through on a story email to learn how the product is made. Add-to-cart rate after the size guide is used.
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