Sort the Job Before You Write the Claim

Sort each D2C customer statement by the job it expresses. Functional job Social job Emotional job I need to reach wipes with one hand while holding the baby. I do not want the bag to make me look like I gave up on style. I want to feel calm when I leave the house with the baby. It has to clip onto the stroller without sliding around. I want my partner to feel comfortable carrying it too. I hate the panic of realizing I forgot something important. The bottle pocket needs to fit a tall insulated bottle. I want to…

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