Skip to main content
DATA-FLUENCY5 MIN READ

Causal Claim Battlecards

Recall causal language options and choose claims that match evidence strength.

mixed-card-deck battlecard comparison-card Verb ladder OACC What is the causal claim ladder? Weak to strong Phrasing How should a non-random comparison be phrased? Keep the signal and downgrade the verb. Objection If we avoid causal language, the slide sounds weak. A leader wants a stronger QBR headline. Your line The claim is stronger when the verb matches the evidence; overclaiming invites the first skeptical question to break the slide. A confident verb can make a limited analysis look careless. It frames caution as credibility, not timidity. Counterfactual

Read the full lesson

Sign up free — one personalized lesson every day, matched to your role and goals.

Already have an account? Sign in

← Back to library
Contact us