Frame a data request as a goal, decision question, and metric before analysis begins.
The dataset is not the starting line. The decision is. Goal Name the business outcome or decision first. A goal sounds like protect renewal margin, choose a support staffing level, or decide whether to scale a pilot. If the goal is vague, every later metric can look plausible. Question Turn the goal into an answerable question. The question should separate what the data can show from what the team merely hopes is true. Good questions have a population, a time window, and a comparison. Metric Choose the observable measure that answers the question. A metric is a proxy, not the…
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