Work Through a Baseline Trap
Convert a visually dramatic chart into the actual change and a fair headline.
worked-walkthrough before-after common-trap-callout A chart makes renewal rate look like it nearly tripled because the y-axis starts at 90%, but the labels show 92% before and 94% after. Read values -> calculate absolute change -> check denominator -> rewrite claim. The common shortcut is to trust the bar height and say the playbook transformed renewals. That skips scale, denominator, and whether the observed 2-point change is large enough for a global rollout. Read values Before = 92%; after = 94%. Use the labels, not the bar height, because the axis baseline changes the visual impression. Calculate absolute change 94% -…
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