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DATA-MONETIZATION5 MIN READ

Decide What Can Leave the Building

Apply FAIR and Privacy by Design to choose a safe external data package.

Raw Pseudonymized Aggregated Insight Minimum useful, clearly reusable, privacy by default. Release pressure The landlord segment will pay for footfall trends, but raw location trails could reveal patterns no buyer needs for portfolio planning. Usefulness and restraint must be designed together. Release path Use case -> minimum useful granularity -> reuse terms A data package can be commercially useful without exposing the most detailed source data. Bad shortcut Anonymize raw trails and ship them. A product that is usable, explainable, and safer by default. Do not sell raw detail when a governed insight answers the buyer's job. 01 Use case…

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