Debug a Missing GA4 Event Before Blaming the Report
Use a structured debug sequence when an expected GA4 event is missing.
A critical event is absent from reports while the business system shows activity. Verify in layers: user action, tag fire, payload, GA4 receipt, report availability. The expensive shortcut is to tell stakeholders "nobody converted" when the real issue is a broken trigger, consent path, or parameter mismatch. No generate_lead events means the campaign failed. CRM shows leads; DebugView shows no event; network request missing on the new form route; fix trigger and annotate the reporting gap. Business check Compare GA4 absence with CRM, orders, or form records. If the business system has activity, do not interpret zero as user behavior.…
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