PR-AGENCY-MANAGEMENT5 MIN READ
When the Client Wants Share of Voice at Any Cost
Redirect a vanity metric request toward outcome-based PR measurement.
The client is not wrong to care about competitive visibility. The risk is letting a volume target become the strategy before you define quality and effect.
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in