Decision Walk: Partner Or Direct
Decide when a partner path is structurally better than direct business development.
The pressure A partner can open a segment, but only if they improve a real part of the model. Each choice either increases evidence or hides risk. Decision path Partner leverage versus direct control Use the Canvas to name the block a partner strengthens and the cost or control you trade for it. Shortcut Chase the visible win A clearer business-development bet Name the direct blocker Step 1 Direct pursuit is possible but slow. What is the first question? Map partner contribution Step 2 The partner claims strong relationships. What evidence matters? Set the test
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