Walk a High-Stakes Sponsorship Request
Evaluate a large discretionary request by comparing expected benefit, alternatives, and total cost.
The ask A $95,000 sponsorship arrives with executive urgency and light evidence. Late, high-status requests are where weak approval habits usually show up. Cost-benefit analysis Compare expected value, not just enthusiasm The strong path asks what benefit is expected, how likely it is, what the full cost is, and what alternatives exist. B-P-C-A Benefit, Probability, Cost, Alternatives You approve the case, not the pressure. Large discretionary expenses deserve explicit benefit logic and explicit alternatives. Clarify Step 1 The requester gives excitement but little measurement. What do you ask for first? Compare Step 2 Marketing says a smaller package plus targeted…
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