Decision Walk: Diagnose the Signup-to-Value Leak
Diagnose an activation funnel systematically instead of jumping to fixes.
The situation Trials are healthy, but only 22% of users reach a first report. A rushed fix can easily optimize the wrong thing. Framework Funnel first, story second Narrow from leak to segment to cause before you prescribe. Weak move See a cliff and ship the first UX idea anyone says out loud. The result is a narrower, more defensible intervention. AARRR says activation matters; funnel analysis tells you which step inside activation deserves investigation. Locate the break Step 1 What do you do first? Segment the leak Step 2 Which next move is strongest? Explain the moment Step 3
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