Choose a first-hour crisis response based on responsibility, harm, and evidence.
First hour A possible customer data issue is public. Evidence is partial. The client wants a fast statement before the team understands root cause. The wrong posture can increase blame, anger users, or trap the client in a claim it cannot support. SCCT fit Match response to responsibility and harm SCCT helps crisis managers avoid generic statements by linking response posture to perceived responsibility, crisis history, and stakeholder impact. Reflex Deny, apologize, or stall before the facts fit. Stakeholders get useful information without unsupported claims. Care is immediate; blame language waits for evidence. 01 Impact 02 Posture 03 Cadence Name…
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