Choose the moves that help regular users become champions who restart the flywheel.
Champion gap Customers log in weekly and complete their own work, but very few invite peers or share results outside their immediate team. The flywheel slows when value stays trapped inside one user or one small group. Use the framework ProductLed Growth Flywheel ProductLed Growth Flywheel helps because this is a sequence problem. Each branch either protects the path to value or adds friction that delays it. The strongest path keeps one principle in view throughout: users should do the minimum believable work required to experience value, repeat it, or spread it to the next stage. The weaker branches are…
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