From “reduce churn” to a discovery path you can actually run
Navigate from a broad business outcome to a usable product-discovery starting path.
The brief Leadership hands the trio a churn target, but the product behavior behind that number is still blurry. The first framing move determines whether discovery becomes focused learning or random feature fishing. The framework Narrow by outcome, then by evidence Torres’s sequence is broad goal → product outcome → opportunity evidence → solution exploration. Skip any layer and the next decision gets noisier. Shortcut to avoid Jump from churn to a favored feature The team gains a path it can test, not just a metric it can admire. A business outcome is direction; a product outcome plus customer stories…
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