Run the Green Claim Filter
Filter packaging sustainability claims so the final wording and visual treatment match substantiated evidence.
Claim pressure A refill pouch has a real material reduction but the proposed claim sounds like an overall planet benefit. Design can exaggerate a claim even when the sentence is short. Claim discipline Match claim, qualifier, and visual weight to evidence A credible green claim is not the most inspiring phrase. It is the narrowest truthful promise the evidence can carry. Shortcut Use a broad leaf seal because the package is improved. A claim that survives legal and customer scrutiny. Do not let design broaden the claim. Evidence Step 1 The only evidence is a measured plastic reduction compared with…
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