Choose channel shifts based on the job of the next touch rather than rep habit.
The setup Jordan knows a second email is easy, but easy is not always strategic. Framework Channel follows purpose Start by deciding what the next touch must do, then choose the channel that carries that job best. Job first Proof? urgency? light reminder? objection handling? Your sequence stops feeling random and starts feeling intentional. Different channels should create different kinds of momentum. Jordan wants the next touch to add a short benchmark the buyer can skim in 15 seconds. Which channel is strongest? A different prospect has opened three emails and finally replied, Not sure this is priority. What channel…
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