When multiple teams own the same metric, split the outcome before you split the work
Navigate how to split a shared company metric into discoverable team outcomes.
The org design problem Every team says it owns activation, so every team is interviewing the same users about the same moments. Without clear outcome boundaries, discovery becomes duplicated and political. The framework Split by segment or journey step OSTs work best when one team has one meaningful outcome at a time. Shared top-line metrics need narrower product outcomes underneath them. Shortcut to avoid Give every team the same metric and hope they coordinate informally. Teams stay aligned to the same strategy without discovering on top of each other. Alignment improves when team outcomes are distinct enough to discover against…
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