Decision Walk: The Quarterly Channel Postmortem
Run a quarterly channel postmortem that moves from attributed outcome to stage diagnosis to a mix-owned next experiment.
The miss A partner channel missed attributed pipeline by 35%, but partner referral sessions stayed close to plan. If sessions held while pipeline missed, the most useful question is where the quality or progression broke, not whether the whole channel “worked.” Postmortem discipline Outcome → stage → owner Start with the channel’s intended job, then find the stage that broke, then assign the next test to the correct lever. Job before judgment A channel should be judged on the funnel work it was hired to do. You exit with an experiment instead of a label. Attribution should confirm the outcome…
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